Who run the world?

W.A.S.A.H (Women Are Strong As Hell) has been a new beginning of us, we created a completely different style based, of course, in the spirit of our brand: graphics and colors. A beautiful collection around our constant inspiration, women empowerment, because we believe that through clothes a change can start. For women who use fashion as a tool to represent their believes, goals and personalities. That’s why this time we worked alongside a new talent, Andr√©s Vallejo, with his laid-back attitude and clear vision we managed to create something we have never done, a different imaginary for the PDHS world. A more elegant and refine side of our beloved brand focused of a collection of strong colors and more simple prints.

But everything made sense when one of our new models, Natalia Bernal was part of this project. Her angelic features and lovely being was the missing piece of one of our incredible editorials. Like if every look was made for her, she gave us the authenticity and sweetness that we were looking for this time. But, our most recent masterpiece only came to life after Fernanda Jaramillo and Isabel Montoya decided to surprised us with these laid-back looks that seem so natural and effortless.

"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live" - Gianni Versace

"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live" - Gianni Versace

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