A couple of months ago, we began researching for a new collection inspired by a very lonely feeling: heartbreak. Ironically even if you feel alone, it’s an universal emotion that most human beings have experienced at least once in their lives.
We asked and heard a lot of stories from people of different ages and backgrounds, and, as you can already imagine, there is no doubt that these stories are painful and have left a scar. From cheating scandals to that old-time feeling of “the one that got away”.
We’re confident now that these stories are not only the causes of many crying sessions at night, they’re also seen as part of the learning process on the way to growth and, sometimes, a memory of something beautiful.
So, we can’t help but wonder: Is heartbreak the price we pay to feel love?
Think about it, when it comes to heartbreak, the only reason you’re feeling pain is that, at some point, you connected with someone in a way you couldn’t even imagine. So, are we looking at it all wrong? Are we focusing too much on the bad side of breakups, and should we be thankful for the experience instead?
Maybe we’re watching too many rom-coms with happy endings where the guy finally changes, and the girl gets the job, the guy and the life,…and what we need are more movies like Someone Great starring Gina Rodriguez. There is no denying that breakups suck and hurt, but wouldn’t it be better if we’re thankful for what we learned and move on happily knowing that we chose ourselves?
Don’t get us wrong, it doesn’t mean we should forget about the a**holes we find in our way or the players that never deserved our time anyways. We know that heartbreak can be terrible and agonizing; it’s just that maybe focusing more on the good and not blaming ourselves constantly and understanding that this is part of growing and maturing can be a better way to move forward.
Let’s start realizing that the pain you’re feeling is simply a reminder of a connection you had, and sure, that it can also be a celebration of a relationship that needed to end. Because when the pain stops, that’s when a relationship truly ends.
We value grief in many ways, but why can’t we value the grief we feel in heartbreak?
We tried to make it pass as fast and small as we can, but hey, maybe it’s an opportunity to channel your inner Bridget Jones, eat some ice creams, watch some good movies (like our recommendations on Instagram) and let it all out.
So, in 2024, our campaign is to start valuing heartbreaks because when you allow yourself to feel more and let the love and the grief go through, we might be better for the next person that comes along or even for ourselves. Perhaps, heartbreak is a reminder of a beautiful human connection that many people spend their lives desperately looking for.
And when things get really hard, your girlfriends will always be there and, of course, the Broken Hearts Club.